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Despite all the gains that women in
business have made over the past several decades, one thing doesn't seem
to change: success still feels like a man's game, even when women
attain it.
Whether it's dressing in the tradition of the successful man or leading
in the style of other successful men -- when alternate approaches might
be just as useful -- the idea is the same: without alternatives, true
success in business will always be coupled with masculinity.
The idea that embracing femininity can go hand-in-hand with success in
business can seem odd, particularly for members of the younger
generation. The mothers of Generation Y were educated in a starkly
different world. In 1960, 39% of undergraduates were women -- while
today, more than half are. And while many women have made significant
achievements in business, many are doing it without the benefit of
having mothers who could model the behaviors and choices of a successful
businesswoman.
The reactions to Marissa Mayer's recent appointment as Yahoo's (YHOO)
CEO -- along with her announcement to Fortune's Pattie Sellers on Monday
that she is the first Fortune 500 CEO to accept the position while
pregnant -- raise a question that rings in many female professionals'
ears: Why should Mayer's femininity even matter?
At 37, Mayer is the youngest CEO in the Fortune 500. As a manager at
Google, she was both loved and hated for her autocratic style. She works
insane hours and still finds time for an active social life. She's a
self-proclaimed geek, who also happens to love designer threads. Her
seemingly superhuman tendencies may be hard to fathom (or emulate), yet
Mayer has remained true to herself and never apologized for them.
"One of the things I care a lot about is helping to... show girls that
you can be feminine, you can like the things that girls like, but you
can also be really good at technology," Mayer told the Daily Beast in
2010. For many Gen Y women, Mayer's example is one our mothers couldn't
demonstrate: a successful woman in business who fully owns her
femininity.
As the first woman in my family to attend college, I had no female model
of professional success on hand to use as a guidepost. In my young
mind, to be professionally credible meant you had to act masculine.
When I graduated from college and joined McKinsey and Co.'s New York
office in 2008, building my professional presence was critical -- and
like so many tests, this one was timed. The unspoken need to demonstrate
professional decorum while trying to thrive in a fiercely competitive
environment was reflected externally for women through our wardrobe
choices. The pressure to showcase my competence both through my work and
my personal style rendered me even less sure of where the real me, a
fashion-loving, baby-faced woman of Middle Eastern and South American
descent, fit in to the picture.
My time at McKinsey made it clear that there was a dearth of female
business leaders who were comfortable with their femininity, as women's
clothes seemed to progressively lose form and color and their hair would
lose length and shape as they ascended the ranks. Did high-achieving
women make themselves more masculine on purpose? Or were they just tired
of being different and let go of the characteristics that set them
apart?
Women can change these perceptions by expressing their individuality (as
many, including Mayer, already have) not by trying to make their images
more digestible to their peers. Deviating from our preferences, and
losing our respect for those preferences, to climb the ladder validates a
very noxious idea: that success comes in one basic shape and form.
Mayer hasn't asked anyone to emulate her leadership or runway style. She
also hasn't asked anyone to follow suit and cut their own maternity
leaves short. She is a role model for young women – not because of her
individual choices, but because she does what works for her, femininity
and all. And that kind of attitude is what will help redefine success
for women, one that we should welcome.
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Post By：2013/1/30 10:35:50
